Though the national economic landscape is stabilising, millions are struggling to cope as they are left behind financially following the end of the £20-a-week rise in Universal Credit. "So, whether it's a piece of furniture in a child's bedroom, an emergency food parcel for a hungry family, or a cup of tea with a lonely older person, we'll turn every donation into the perfect gift." "We know that is true because we spend time with every person we help and support, listening to them, understanding their situation and finding out how we can best help them cope with the challenges in their lives. But make a donation to the SVP this Christmas and you can be sure you are giving someone who has very little exactly what they need most. SVP National President Helen O'Shea says: "Every Christmas many of us spend time searching for the perfect gift to give our loved ones, and all too often end up giving them something they don't really need, or perhaps even want. The appeal, which launches on Giving Tuesday on 30 November and runs throughout December, will raise money for the SVP's work at grassroots level, and thanks to the generosity of some of the Society's major donors, all donations received to the Christmas Kindness Appeal will be matched pound-for-pound up to a total value of £45,000. The St Vincent de Paul Society (SVP) is urging people across England and Wales to 'give the gift of kindness' this Christmas as it launches its Christmas Kindness Appeal.